Go for CX

Go for CX

Ever come across a term or acronym you don’t know the meaning of, but keep seeing everywhere?

It’s not that you don’t want to understand, it’s fear of a long-winded explanation that puts you off and that’s fair enough, but CX can be summed up in just two simple words…

CX = Customer Experience, that’s it!


Hold your horses, CX isn't just something you "complete" and leave — it's an ongoing practise.

The world is full of customer-centric companies, who have aligned their values, services, interactions, and products to adhere to the customer first philosophy.

Rather than diving into overfished waters by focusing on the concept as a whole, this article will explore the role of products namely Cloud, due to its increasing use across businesses.

In an article based on the role of Cloud technology with a focus on customer experience, statistics revealed brands who mastered CX as a part of their digital transformation enjoyed a number of benefits including:

  • 94% increase in the lifetime value of customers
  • 79% improved profit margins of clientele year-on-year
  • 10.3x annual increase in customer satisfaction levels

Another article focusing on the ways in which Cloud technology can improve the customer experience, found 73% of organisations have at least one application or portion of their computing infrastructure in the Cloud. Of those respondents, 57% reported customer support/services a top driver for investment in Cloud solutions.

So how can CX be improved in the Cloud?

We can’t speak for every Cloud, but in terms of ClearHost, Customer Experience is improved through a number of features including:

1. Accessibility

Cloud storage systems remove limitations by making data available anywhere at anytime. Cloud technology has advanced the way employees deliver customer experiences through connected sources. Systems which are not Cloud based, are often limited to specific locations for data retrieval.

Did you know? If you have specific data home and residency requirements, we provide an option to choose from 22 different geographic regions, with 69 Availability Zones!

2. Security

Forbes estimates by 2020, 83% of Enterprise workloads will be in the Cloud, yet so many organisations still find it difficult to trust a vendor with their crucial data. This is completely understandable, considering the number of vendors out there outsourcing consultants to perform migrations etc.

All of our Cloud Consultants are experienced in-house employees, who are fully certified. In addition to this, we’ve partnered with AWS – the world’s most trusted infrastructure provider to bring users peace of mind. Most recently we achieved ISO 27001 certification —  an internationally recognised framework helping organisations manage and protect their information assets to remain safe and secure while online.

3. Fast Availability

High-availability has been referred to as the holy grail of Cloud because it embodies the idea of anywhere and anytime access to services, tools and data.

ClearHost users enjoy same-day deployment of their Cloud instance, which means they can start work and invite team members within a matter of hours.

These are just some of the features of ClearHost that demonstrate a strong emphasis on the Customer Experience, learn about more here.

Choose a Cloud that puts you first.

Now you know what CX stands for, take a look at our Cloud page and compare for yourself some of the different options available to Atlassian software users and more.


Get in touch with us today to enquire about any of the above.


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